Viral Ultraman Streamer’s Reign Ends After Copyright Legal Notice
A viral meme known as the “God’s Eyebrow Raise” recently swept Chinese internet users, its subject radiating swagger from every glance. The face behind the meme is blogger “Happy Family Lele” (合家欢乐乐乐), better known as the “Thunder General” — called the strictest mother of the Land of Light and the most fitting human host for Belial by her audience. Lele had posted content since last year, producing polished cosplay that struggled to stand out in an intensely competitive beauty-content space. But recently, fate took a turn when she put on a Genshin Impact Raiden Shogun outfit and launched a late-night livestream playing with Ultraman figures, keeping tens of thousands of viewers watching for three hours.
At first, Lele stayed quiet on camera, playing with Ultraman figures and giggling to herself. One viewer, apparently mistaking her for someone with special needs, sent two premium virtual gifts out of sympathy — money she promptly spent on an entire set of counterfeit Ultraman toys. From there, she went all in: pointing toy guns at figures, showing off shelves of knockoff Ultramen whose distorted faces even diehard fans could not identify, and staging absurd soap-opera storylines between Ultramen and monsters. The chaos earned her the nicknames “Thunder Lugiel” and “President of the Five Rampage Society.”
After days of the Thunder General’s antics, content creators answered the call. A streamer known as “Kai Di Jia Ke,” adopting an Ultraman Tiga persona, opened a silent 37-minute duel, trading “weapons displays” until he fell to the General’s tactics. He returned days later with allies “Big Bone” and “Garfield Rice,” who took on a Geed persona, for a three-against-one rematch. But the Thunder General’s arsenal of “hostages” — including a dried-mouse version of herself and figures held in a “sleep chamber” — kept the challengers off balance, and the alliance was ultimately led by the nose and defeated.
The Thunder General’s reign ended abruptly when Shanghai New Culture Media (新创华), the official Ultraman distributor in China, took action. Unable to tolerate the public use of counterfeit Ultraman merchandise in her streams, the distributor sent a legal notice to Lele, toppling the “President of the Five Rampage Society” from her throne. The eyebrow meme still circulates online, but the streams featuring knockoff figures and their melodramatic skits have been packed away for good. In the end, it wasn’t alien power that brought down the Thunder General — it was copyright law, a fittingly absurd conclusion to an absurd saga.
