Persona 4 Revival Protagonist Face Contest Returns at TGS 2026
Sega and Atlus are continuing a Tokyo Game Show tradition in 2026 with the return of the “Protagonist Face Contest,” now focused on Persona 4 Revival. Attendees at the Sega/Atlus booth can pick up free paper glasses designed to make the wearer resemble the game’s protagonist, Narukami Yu, the name used in the anime and related media. This year’s promotional item is described as “paper glasses that turn you into the P4R protagonist,” allowing anyone to briefly embody the character for a photo.
According to the report, the contest began at Tokyo Game Show 2024 as the “Buchi-fa Contest,” which handed out plastic fans nicknamed “Buchiwa” that recreated the angry cut-in faces shown when summoning Personas. In 2025, the event shifted to a “Ka-fa Contest” featuring rulers printed with a close-up of a protagonist’s eyes, dubbed the “Always Ka-to-in Scale.” The 2026 edition marks the third consecutive year of the event, with the paper glasses serving as the newest photo prop for booth visitors.
The rules are simple. Visitors are encouraged to enjoy the Persona 4 Revival exhibit at the Sega/Atlus booth, receive the free paper glasses, and take a photo. Participants are then invited to share their pictures on social media using a designated hashtag, though the article notes this is encouraged “to the extent possible,” since faces are clearly visible this time around. The event also encourages inviting friends and family to join in.
The 2025 contest saw Persona 3 singer Lotus Juice take part, and this year’s seeded entry is the mascot character Kuma, also known as Teddie. Booth companions have become experienced participants, with some noting they had been photographed before and even earning “perfect attendance” status. Despite the competitive name, the article states there is no ranking, as the author does not believe in judging people as better or worse. Recruitment for the contest remains open, and for longtime series fans, this lighthearted tradition is a fitting way to celebrate Persona 4 Revival.
