Borderlands 4 Deluxe Codes Snagged by Bots, Fans Left Empty-Handed
The official Borderlands social account has announced that the series has surpassed 100 million copies sold, marking a new milestone for the franchise. To celebrate, the team prepared a giveaway of Borderlands 4 Super Deluxe Edition redeem codes for the PC platform. In a playful twist, the accompanying post teased fans by insisting that the announcement would absolutely not turn into a code-dropping giveaway thread. That promise did not hold for long, and the resulting celebration quickly became a source of frustration for many players who took part.
After publishing the post, the official account released seven redeem codes in the comments section. The team also stated that additional rewards would be distributed later through direct messages, described as a way to thank players who have supported the series over the years. The rollout was framed as a celebratory gesture tied to the 100 million sales figure rather than a conventional promotional campaign, which meant demand far outpaced the small number of codes made available.
Many participants in the community voiced complaints in the comments, arguing that the codes were snatched up instantly by automated script bots. Players remarked on how fast the scripts operated, saying ordinary users had almost no chance to compete and could only hope for better luck with the next round of rewards. The frustration centered on the gap between the celebratory framing of the event and the practical reality of trying to claim a limited code in a public thread.
At present, there is no concrete evidence confirming that the codes were actually claimed by bots. What is clear is that a large number of regular players walked away empty-handed, and the overall reception of the giveaway has taken a hit as a result. It is a familiar headache for limited-code promotions, and a reminder that timing alone decides who wins. Hopefully the promised direct-message rewards reach the players they were intended for.
