Persona 30th Anniversary Merchandise Line Announced Ahead of TGS 2026
GRAPHT, the merchandise brand operated by MSY, has announced its first-ever collaboration with the Persona series to celebrate the franchise’s 30th anniversary. Produced under the ASOBI GRAPHT line, the new collection draws on official 30th anniversary artwork and motifs from across the series, spanning T-shirts, desk mats, stainless steel thermo tumblers, acrylic art blocks, embroidery stickers, arcade controller buttons, and trading can badges. Most items will be sold in advance at Tokyo Game Show 2026 (TGS2026), which runs from September 17 to 21 at Makuhari Messe in Chiba, at the GRAPHT merchandise booth located in Hall10-W30.
Headlining the lineup is THE SPECIAL – EARPHONES PERSONA 30th Anniversary Edition, an original tuning earphone developed by GRAPHT, with the Atlus Sound Team selecting the final sound from multiple tunings created for the series. Pre-orders opened on September 7, 2026 at 11:00 through GRAPHT’s official online store, and the product will be displayed and available for audition at the brand’s showcase booth (Hall10-C08) during TGS2026 alongside trial play of Persona 4 Revival (P4R), though it will not be sold at the venue. The aluminum housing features an engraved PERSONA 30th logo, while audio is driven by coaxial 6mm and 10mm dual dynamic drivers paired with newly developed two-layer liquid silicone ear tips.
The apparel lineup includes T-shirts with line-art renderings of the series’ protagonists and their Personas, styled as high-contrast black-and-white silhouettes and finished with an embroidered PERSONA30th logo; the prints use a hand-printing technique in which craftsmen press each color separately with dedicated plates. A large 80cm by 30cm desk mat displays the 30th anniversary official artwork across the workspace. Acrylic art blocks recreate the iconic menu screens of Persona 3 Reload and Persona 5 The Royal in a compact 70mm by 70mm by 20mm form, using frosted semi-transparent surfaces on the sides and back to echo the see-through background effect seen when opening menus in the games.
Embroidery stickers feature the 30th anniversary logo, series mascot characters, and the protagonists’ initial or signature Personas, and can be applied as iron-on patches; they are made in collaboration with embroidery studios in Kiryu, one of Japan’s leading embroidery production regions. Two 24mm arcade controller buttons from Sanwa Denshi depict Yu Narukami and Aigis from Persona 4 The Ultimax Ultra Suplex Hold (P4U2), and double as straps thanks to a 2WAY design. Trading can badges round out the lineup with all eight protagonists in a matte finish and an aurora-treated border around the anniversary logo. Items other than the earphones are also slated for online sale from around early October 2026, giving collectors who cannot attend the show a chance to grab these anniversary pieces.
