Uma Musume 5th Anniversary FamilyMart Collaboration Launches March 15
FamilyMart and Cygames have announced a special collaboration campaign celebrating the 5th anniversary of Uma Musume: Pretty Derby. The campaign will run from March 15, 2026, across approximately 16,400 FamilyMart stores nationwide in Japan. This marks another partnership between the convenience store chain and the popular horse girl racing game, featuring exclusive food items and merchandise. The collaboration includes five special food products, in-game item rewards, and various promotional activities for fans to participate in throughout the campaign period.
Five special food items will be available, including the returning popular “Hachimitsu Drink” and “Tosen Gakuen Honey Bread” inspired by the game’s academy store. New items include the “Island Training Log Chocolate Roll Cake” shaped like logs from the island training scenario, “Uma Musume Manmaru-yaki 3” custard-filled pastries with collectible seals, and “Uma Musume Chips 2” lightly salted potato chips with random character cards. Prices range from ¥158 to ¥250 (approximately $1.40-$2.20), with most items launching on March 17 and the chips arriving on March 31.
Multiple promotional campaigns will run simultaneously. Using the FamilyPay app, customers can collect stamps by purchasing four specific collaboration items to earn serial codes for in-game recovery item “Famichiki” and enter prize draws for FamilyMart points. Purchasing two qualifying items including the chips earns customers limited-edition original goods like magic clear files or can badges featuring characters like Still in Love, Admire Grove, and Dream Journey. The campaign period runs from March 15 to April 6, with application deadlines extending to April 10.
The collaboration expands beyond food with FamilyMart Print services offering game background illustrations, book covers, and bromides from previous anniversary campaigns. Acrylic stands featuring seven characters will be available at approximately 1,800 stores from March 24. Additionally, the 13th edition of “Ichiban Kuji Uma Musume: Pretty Derby” lucky draw launches March 21 at about 5,000 stores, featuring figures of the three sisters Shuvall Gran, Vilshina, and Vibros. This comprehensive collaboration offers fans multiple ways to celebrate the game’s milestone anniversary through food, merchandise, and in-game rewards.
